![]() ![]() Trialware is also valuable for use in exposing upcoming product capabilities to select customers or industry analysts for feedback. Product Management and Marketing teams can use trialware to test and gain traction in previously untapped markets by increasing accessibility to your application. Using trialware versions of pre-release product allows Development & Testing teams to streamline their product beta test programs. ![]() Consider five additional ways your organization could benefit from trialware: But there are some, perhaps less obvious, uses and departments that benefit from using secure software trials. The most obvious internal beneficiary of a trialware offering is your Sales team, right? After all, trialware can help your Sales team to convert prospects into paying customers by allowing hands-on evaluation of your software product’s features and functionality. Beyond making it easy for prospective customers to evaluate and purchase your software, trialware can be a useful tool for many departments within your own organization. Offering trialware has long been a powerful and widely used method of product exposure for publishers of all types of software including consumer and business applications, as well as, games and other embedded software. Well, after much discussion, here’re the cliff notes… I was emailing back and forth with a colleague of mine the other day about whom, within the ISVs business stands to gain the most from offering trial versions of their software. ![]()
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